JoomlaWatch Stats 1.2.9 by Matej Koval

sales-benchmarking Sales Benchmarking: A New Tack in Assessing Sales Problems

Learn how applying the science of benchmarking to the art of sales can produce extraordinary results.

Read the Document

acceleratingAccelerating the Sale

Learn about the benefits of web touch selling on Return on Sales with case studies of companies that have augmented their field sales with this approach.

Read the Document

seven-levelsSeven Levels of Benchmarking

Learn about the different levels of benchmarking and the increasing results that can be expected from moving to more advanced level.

Read the Document

how-to-benchmarkHow to Benchmark Sales

Gain insight on how to prepare for and execute a sales benchmarking initiative to drive performance.

Read the Document

Lead Generation

Print

A highly effective sales force sitting idle with an insufficient number of opportunities to work on does not help a company increase enterprise value.  Interest creation, through the science of lead generation, is an essential, yet often over looked task. Only customers who want to buy will buy.  Prospects must learn about the benefits of the product and the company. 

Lead GenerationLead generation is focused on identifying potential customers, creating the need for the product, and influencing the decision makers to the point whereby engaging a sales representative is a wanted activity.

Best-in-class lead generation programs deliver the following results:

  • A pipeline-to-quota ratio at 5:1 or above
  • Above average close rates due to investing only in real opportunities
  • A higher percentage of sales reps achieving quota
  • Lower selling costs through optimized time allocation